Dementia Jersey Big Brain Challenge 2025

Welcome to Dementia Jersey’s Big Brain Challenge!

Navigate your way to all 10 locations in St Helier to have a chance to win an electric bike donated by Lakey’s Bike Hire.

Each location contains information about improving your brain health, and a clue to the next location. As you read you will notice that there is a letter in pink. Make a record of each pink letter at each site so that once you have visited them all you will be able to make a short phrase. You can then submit this via our website, giving you a chance to win our main prize!

Everyone who completes the challenge and submits their details will also be eligible for a discount of 25% off all bike servicing (excluding any required parts).

Dementia Jersey Big Brain Challenge 2025

Snap Design and Digital

Dementia Jersey Big Brain Challenge 2025

What the Dickens? Don’t read toO much into this clue. It doesn’t take Sherlock Holmes to know what we are Tolkein about. Just don’t make too much noise at this location! Don’t forget to note down the letters as you go.

Don’t forget to note down the pink letters as you go!

Dementia Jersey Big Brain Challenge 2025

There is a lot of evidence that pastimes that you enjoy are great for your brain health, especially when they involve learning something new: whether that’s reading, playing board games, art, or perhaps learning a new language, doing something you enjoy makes it a sustainable activity.

Dementia Jersey Big Brain Challenge Keep us up to date on social

Keep us up to date on how you’re getting on and share your photos!

Please tag @dementia_jersey on Instagram and @dementiajersey on Facebook, also using #BigBrainChallenge 

The Boost Your Brain campaign aligns with Alzheimer’s Research UK Think Brain Health