What is a dementia friendly business?

A dementia friendly business is a business that is aware of the needs and challenges of people living with dementia and adjusts its products, services, and environment to accommodate them.

A dementia friendly business can benefit from –

  • increased customer loyalty
  • improved reputation
  • enhanced staff morale

Along with knowing that they are doing the best that they can for the residents of Jersey who are living with dementia.

Becoming a dementia friendly business is straightforward, though it may require some adjustments over time to some parts of how a business runs itself. Dementia Jersey will help any organisation that wishes to become more dementia friendly by guiding them through a process that will improve their services for people with dementia and their carers.

Organisations that wish to become dementia friendly will want to –

  1. Keep the needs of people living with dementia at the centre of becoming a dementia friendly organisation.
  2. Commit to being more inclusive and aware of the needs of people living with dementia.
  3. Ensure staff have awareness and understanding of dementia, and strategies for good communication with people who are living with the symptoms of dementia.
  4. Review the physical environment to ensure it is accessible and appropriate for people living with dementia.
  5. Review business documentation including forms and publications to ensure they use clear, straightforward language and appropriate design for a person with dementia.
  6. Plan a review and improvement cycle for being dementia friendly and build it into organisational planning.

Each organisation will take a different approach to implementing these principles and they will be tailored to the individual requirements and circumstances of that business or organisation.

Find out more about Why Get involved.

If you would like more information about becoming a dementia friendly business, please email peter@dementia.je.